It’s Not Luck is the follow-up story to The Goal.  Now Alex Rogo is running a larger part of the business and he needs to develop a marketing and sales strategy that makes the best use of their manufacturing capacity.

P3CG recommendation: We  highly recommend this book for people in Alex’s position.

Raving Fans: A Revolutionary Approach To Customer Service by Ken Blanchard and Sheldon Bowles.

P3 recommendation: This is an easy to read yet, powerful book for anyone who wants to learn more about excellent customer service, which in our minds should be everyone.

Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers by Jeff Cox and Howard Stevens. 

P3CG recommendation: Selling the Wheel is a very good introduction for salespeople interested in learning how to sell differently to different markets and especially products in different life cycles.

SPIN Selling is the now-classic by Neil Rackham on how to sell using Situation, Problem, Implication, Need.

P3CG recommendation: SPIN Selling is a must read for anyone looking to improve on closing larger scale sales opportunities.  Perhaps the most highly recommended book on sales we have found to date.